Tru Cooperative Bank is seeking a Director, CRM & Member Engagement to lead the strategy, roadmap, and evolution of the member engagement platform based on Microsoft Dynamics 365 CRM, Contact Center, and Customer Insights. You will align business priorities with platform capabilities and drive a multi-year roadmap while ensuring adoption and measurable results. In this senior role, you will build and manage diverse teams across CRM, contact centre, and member insights, translate business