Join Riverside Natural Foods Ltd., As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. So, lace up your boots and let’s tackle the climb together. The Sales Planning and Strategy Manager leads the sales planning and strategy for the Canadian retail grocery business, connecting cross-functional partners to translate approved commercial priorities into practical customer, volume and execution plans. This role owns assigned channels and commercial priorities from strategy through execution. The Sales Strategy Manager manages the sales planning calendar, consolidates sales inputs, monitors performance and follows actions to support coordinated execution. Specific channel, project and functional accountabilities will vary based on assigned portfolio and evolving business priorities. Strategic And Annual Planning Builds 3 Year strategy plans for assigned areas of the Canadian business with Director and translates strategies into annual commercial priorities and plans. Establishes channel and go-to-market strategies that support business objectives, including merchandising, innovation, distribution and other commercial growth priorities. Sales Planning and Forecast Coordination Manages the sales planning calendar and coordinates inputs, timelines and deliverables for annual, monthly and customer planning cycles. Consolidates Sales inputs for base business, promotions, displays, special packs and innovation; documents volume assumptions, timing, risks and opportunities. Partners with Demand Planning and Operations to reconcile sales inputs with demand forecasts, inventory availability,



production lead times and capacity constraints. Reviews forecast variances with Sales and Demand Planning, identifies drivers and follows up on agreed adjustments and actions. Prepares sales inputs for established business planning forums and maintains action logs, owners and due dates. Lead development of strong customer selling stories, materials and tools for innovation and key commercial initiatives. Acts as the day-to-day sales planning contact for Operations, Marketing and Finance on assigned retail grocery priorities. Coordinates with Marketing on promotional calendars, launch timing, product changes and selling materials so customer plans reflect approved activities. Flags supply, timing and financial risks early, gathers options from functional partners and escalates decisions beyond delegated authority. Communicates agreed plan changes to Sales and functional partners and tracks follow-through. Partners cross-functionally to develop and challenge volume assumptions and assess commercial readiness. Evaluates performance of launches and key commercial initiatives against objectives, identifies gaps and opportunities, and incorporates learnings into future plans. Provides coaching and guidance to the Cross-functional teams with external perspectives to support key business initiatives for Canada Sales team – display forecasting, special packs, etc.



This position reports to the Director of Sales Planning & Strategy. Post-secondary education in a related field (or equivalent education and experience) ~5-7 years of related work experience, preferably in a CPG / Retail setting ~ Strategy, Category Management and/or Key Account Management experience preferred Ability to work independently with minimal supervision. Excellent interpersonal and communication skills, professional telephone manner. Excellent planning, organizing, multitasking and time management skills. Proficient computer knowledge: Microsoft Office, Work, Excel, PowerPoint, Outlook, etc. Salary Range: $120,000 CAD
- $135,000 CAD Exact compensation will be determined based on experience, skill set, education, and training, as well as other organizational needs, while balancing internal equity. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast – We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom. Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Count on us to give you the training and tools to grow and progress. Bring the consumer voice into your work by protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value that earns trust, advocacy, and long-term brand love. You must be willing to try, ask and answer challenging questions, test and learn,

📌 Strategic Accounts Sales Manager (Toronto)
🏢 Riverside Natural Foods Ltd. (Home of MadeGood)
📍 Toronto