31 Oct
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TalentAlly
|
Laval
Head of MarketingApex Systems is a global IT services provider, and our staffing practice has an opening for a Head of Marketing who will lead marketing strategy and execution, drive demand generation and pipeline growth, strengthen brand positioning, and support go-to-market initiatives for a growing healthcare technology organization. Healthcare Technology Permanent
Location:
Remote, Montreal/ Toronto Develop and execute marketing strategies and campaigns that generate qualified enterprise and mid-market pipeline. Partner closely with Sales to improve pipeline quality, win rates, sales enablement, and account-based marketing initiatives. Develop and oversee customer-facing content, including website copy, case studies, presentations, webinars, email campaigns, video, and thought leadership. Manage and optimize the marketing technology stack, including CRM, marketing automation, analytics, and AI tools. Build digital marketing programs across paid, organic, email, social media, events, webinars, and partner channels. Develop customer marketing programs focused on adoption, advocacy, referrals, retention, and expansion. Lead, mentor, and develop the existing marketing team while identifying additional capabilities needed as the organization grows. Establish reporting and dashboards to measure campaign performance, conversion, pipeline contribution, and marketing ROI. Represent the organization at conferences, customer events, webinars, and other industry engagements. Experience leading B2B SaaS marketing within a growth-stage organization. Strong experience across demand generation, product marketing, digital marketing, content strategy, and go-to-market execution. Excellent writing and storytelling skills,
with the ability to translate complex technology into clear customer value. Experience supporting enterprise sales through product marketing, sales enablement, and account-based marketing. Hands-on experience with CRM platforms, marketing automation, analytics, and modern AI-enabled marketing tools. Strong understanding of marketing metrics, including pipeline generation, conversion, attribution, campaign performance, and ROI. Healthcare technology, digital health, healthcare SaaS, or healthcare services experience is strongly preferred. Experience building or scaling a marketing function is preferred. Cooperative leadership style with experience working across Sales, Product, Customer Success, and executive teams. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. VEVRAA Federal Contractor. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [emailprotected] or (phone hidden).
We offer
quality career resources, training, certifications, development opportunities, and a comprehensive benefits package.
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