Lead paid media and SEO strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa. Guide specialists while owning department performance. As Head of Performance Marketing, you manage the PPC strategist and SEO strategist rather than building campaigns yourself. You set channel strategy, direct budget allocation, and establish the standards supporting client results. Blacksmith Agency serves multifamily, B2B, and technical verticals, making agency experience across many accounts significant.

Key Responsibilities

Lead PPC and SEO strategists through reviews and development Set quality standards for audits, reporting, and delivered work Own client results, attribution,



and GA4 reporting accuracy Diagnose account risks and direct recovery actions Guide channel strategy, budgets, sales commitments, and hiring

Requirements:

Seven or more years across paid media and SEO Previous management of strategists or specialists Depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads Ability to explain an account turnaround with metrics Agency experience managing many accounts concurrently Own performance marketing leadership through paid media, SEO, client accountability, channel strategy, and specialist management.

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📌 Head of Paid Media and SEO (Calgary)
🏢 Blacksmith Agency
📍 Calgary