About Us

Zensurance is redefining commercial insurance for Canadian businesses. As a leading InsurTech, we make getting the right coverage simple, fast, and accessible through a digital-first experience. Our platform combines advanced technology with deep industry expertise to deliver tailored insurance solutions that help businesses thrive. Zensurance has been recognized for its rapid growth and industry impact: Deloitte’s Technology Fast 50 (2023, 2024, 2025) Deloitte’s Technology Fast 500 (2024, 2025) Top Insurance Employers (2022) At Zensurance, we value ownership, collaboration, and innovation. Our team thrives on solving complex challenges, challenging the status quo, and making a real impact in an industry ready for change. If you're looking to build something meaningful in a fast-growing, customer-focused company, we’d love to hear from you We’re hiring a

Senior Product Manager, Growth

to own the growth strategy and outcomes across our

Recent Business customer journey , from acquisition through quote conversion and online purchase completion. This is a senior individual contributor role for an experienced Growth Product Manager who can operate independently from day one. You’ll use experimentation, customer research, product analytics, and strong UX judgment to uncover opportunities, challenge assumptions, and drive measurable growth. You’ll work closely with Product, UX, Engineering, Data, Marketing, and senior leadership to turn insights into clear decisions and action. You’ll also own and prioritize the

UX team roadmap . Responsibilities

Growth Strategy & Funnel Performance

Own the

growth strategy, priorities, roadmap,

and

outcomes

for the New Business funnel, aligned with broader business objectives.



Build and continuously evolve the

experimentation roadmap , using evidence and business impact to decide what to test, optimize, or invest in. Analyze performance across channels, segments, and journey stages, partnering with Marketing when

acquisition quality

impacts conversion. Take ideas

from hypothesis through validation and measurement , using the right mix of experimentation, research, prototyping, and product changes. Drive execution and delivery with Engineering from solution design through launch, managing scope, trade-offs, dependencies, and execution risks. Continuously measure outcomes after launch and use learnings to inform the next set of priorities. Customer Discovery & Experience

Build a deep understanding of customers through

quantitative and qualitative signals , including behavioral analysis, persona development, and segmentation. Use multiple data sources, challenge initial assumptions, and test alternative explanations before drawing conclusions or making recommendations. Own the

New Business customer experience , partnering with UX to improve flows, usability, and conversion. Stay current on modern B2C UX patterns and trends to inform product decisions and improve conversion. Senior Product Leadership

Own the

UX team roadmap , balancing needs and trade-offs across domains.



Independently drive strategic conversations and decisions with

senior

and

executive leadership , presenting clear recommendations, trade-offs, and evidence-backed narratives. Lead across a matrixed environment, aligning Product, UX, Engineering, Data, Marketing, and other stakeholders without relying on direct authority. Communicate complex problems and insights clearly and concisely, adapting the narrative for executive, business, and technical audiences. Work confidently with Engineering to understand system behaviour, technical constraints, dependencies, and feasibility when shaping product opportunities. Use

AI

effectively across discovery, research, analysis, experimentation, decision-making, and delivery to improve the speed and quality of product work. Support fellow Product Managers with growth analytics, experimentation, and measurement when needed, sharing practical guidance. Requirements

7+ years of Product Management experience , including

4+ years of direct Growth experience in B2C products . Proven track record of driving measurable impact across

acquisition, conversion, activation, experimentation, or transactional customer journeys . Deep hands-on experience with

product analytics and experimentation , and the ability to independently investigate data and evaluate outcomes. Strong discovery capability across behavioral analysis, customer segmentation, persona development, and quantitative and qualitative customer research. Strong

critical thinking and product judgment , with the ability to challenge data, assumptions, and competing narratives to reach evidence-based decisions. Robust

UX and customer experience judgment ,

📌 Senior Product Manager (Winnipeg)
🏢 Zensurance
📍 Winnipeg