Lead web transformation for RBC Direct Investing in Toronto, using content management and search optimization to modernize digital experiences. Shape discoverable content across search and AI-powered answer engines. As Manager, Digital Product Marketing, you will support website and content transformation for RBC Direct Investing’s core products. You will operate the CMS, execute content strategy, and structure pages for SEO and answer-engine optimization. The work spans Product, Design, Marketing, and Legal & Compliance partners. Key Responsibilities:

Execute page redesigns, content migrations, platform upgrades, and architecture initiatives Operate the CMS, manage templates, configure components, and publish pages Structure content using schema markup, structured data,



and semantic HTML Conduct audits and gap analyses for authoritative web content Monitor traffic, search visibility, citations, engagement, and content effectiveness Requirements:

Three or more years in web content, digital marketing, or web experience Hands-on CMS experience with templates, workflows, governance, and publishing Robust SEO knowledge including technical SEO and structured data Understanding of AEO/GEO and AI search content discovery Analytics experience with GA4 or Adobe Analytics and search console Bring CMS expertise, SEO strategy, analytics, and stakeholder collaboration to RBC Direct Investing’s evolving Toronto web experience.

📌 Digital Product Marketing Manager (Winnipeg)
🏢 RBC
📍 Winnipeg