Lead Nature Valley’s growth strategy through brand management and P&L; ownership at General Mills Canada. Shape priorities across innovation, marketing, and commercial performance. As Brand Manager, you will manage Nature Valley’s core business and innovation pipeline. You will build brand strategies, oversee financial plans, and translate consumer, category, customer, and Nielsen insights into growth opportunities. The role includes cross-functional leadership across Marketing, Sales, Finance, Supply Chain, Insights, and other partners. Key Responsibilities:

Set consumer-driven growth strategies for the Nature Valley portfolio Own top-line and bottom-line performance, revenue, costs,



and P&L; drivers Lead innovation and renovation from concept through launch Develop and deliver the annual brand plan Manage marketing investments supporting annual targets and brand health Requirements:

Bachelor’s degree in Marketing, Business, or related field Three or more years of relevant experience CPG brand management or P&L; ownership experience Financial acumen and commercial decision-making strength Ability to influence cross-functional partners without authority Bring strategy, financial analysis, and leadership to Nature Valley’s growth, innovation pipeline, and commercial performance at General Mills Canada.

📌 Nature Valley Brand Manager (Winnipeg)
🏢 General Mills Operations
📍 Winnipeg