OUR STORY TechInsights is the information Platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

Over 650 companies and 150,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market intelligence in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

WHY WORK WITH US

Company-sponsored training and development opportunities

Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)

Flexible vacation policy

Trusted device reimbursement program

Community involvement opportunities through charitable alliances: https://www.techinsights.com/community-involvement

Wellness resources and support

I nclusive environment that prioritizes diversity, equity, and accessibility

High-growth company driven by high performance

Expected salary range: $90,780 - $96,120 CAD





THE OPPORTUNITY TechInsights is looking for a Segment Marketing Manager in Ottawa to plan and run integrated digital marketing programs for key customer segments across all regions. You’ll build the full-year marketing plan for your segments, turn our semiconductor intelligence into content that generates leads, and run campaigns across email, social, paid advertising, events, and PR. You’ll work closely with segment leaders, technical product managers, sales, and the wider marketing team, and you’ll help the team bring in recent leads through platform engagement and inbound requests. This is a hands‑on role for an experienced marketer who works independently, uses data to make decisions, and wants a direct effect on pipeline growth.

WHAT YOU’LL DO

Develop and own a fully integrated marketing plan for assigned customer segments

Evaluate and build customer and prospect databases using available tools and resources

Match relevant business content to the marketing plan, working with internal stakeholders to fill gaps

Contribute to the team’s goal of generating 100 leads per week

Build and launch campaigns on schedule to meet monthly lead targets

Run campaigns across email, social media, paid advertising, digital and in-person events, and PR

Work with Marketing Technology and Digital Production to deliver high-quality marketing assets on time





Work with Business Development Representatives to make sure marketing leads get fast, high-quality follow-up

Use a test-and-learn approach to keep improving campaign performance

Deliver a weekly summary of marketing activity, including email, advertising, and social media performance

Review weekly lead activity and follow up with sales on sales-ready leads that haven’t moved forward

WHAT YOU’LL BRING

Bachelor’s degree in Marketing, Communications, or a related field

4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing

Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools

Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR

A strong record of building marketing plans that deliver measurable lead generation results

Strong analytical skills, with experience tracking, reporting on, and improving campaign performance

Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market

Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources

Excellent communication skills, including explaining complex information clearly and building consensus

Proven ability to work across functions with sales, product, and marketing teams

Self-motivated and able to work independently with minimal guidance

Ability to lead projects and act as a resource and mentor for less experienced colleagues

An interest in technology or the semiconductor industry

📌 Segment Marketing Manager (Montreal)
🏢 Tech Insights
📍 Montreal