Blanc Labs seeks a Paid Media Growth Specialist skilled in Google Ads and Meta for regulated financial-services lead generation. The engagement focuses on measurable acquisition. This specialist will own paid acquisition and conversion optimization for direct-to-consumer mortgages, loans, and business banking funnels. The work combines campaign strategy, GA4, pixels, server-side tracking, landing-page improvement, conversion copywriting, and disciplined A/B testing. Proven results matter. Key Responsibilities:

Plan and optimize Google Ads and Meta acquisition campaigns Manage keywords, audiences, bids, budgets, retargeting, and display Track qualified-lead costs through GA4, pixels, and server-side conversion tracking Improve landing pages, funnel flow,



and conversion-focused copy Run tests and integrate an AI-powered feature into conversion paths Requirements:

Deep Google Ads and Meta Ads Manager lead-generation experience Regulated financial-products advertising experience and policy familiarity Solid conversion copywriting and documented A/B testing methodology Comparable budget results with verifiable references and before-and-after evidence Comfort working within client-owned accounts, domains, tools, and data Apply paid media, tracking, funnel optimization, and regulated-financial expertise to measurable growth at Blanc Labs.

📌 Paid Media Growth Specialist Financial Services (Winnipeg)
🏢 Blanc Labs
📍 Winnipeg