myRocky is Canada’s leading digital health platform — built to make healthcare frictionless, stigma-free, and accessible. Founded in Toronto in 2021 by childhood friends with backgrounds in medicine and pharmacy, Rocky Health Inc. operates both sides of the patient experience: myRocky Clinic (licensed physicians, nurse practitioners, and mental health professionals) and myRocky Pharmacy (OCP-accredited, based in Mississauga). No middlemen, no handoffs, no waiting rooms.

Their platform addresses the health concerns most people avoid talking about — weight management, sexual health, hair loss, mental health, and more — all through a fully digital, discreet model. Patients complete an online intake, get assessed by a licensed clinician, and receive their treatment plan and medication delivered to their door. Rapid, private, and built around the patient.

The growth is real: 350,000+ Canadians served, coverage in all 10 provinces, and brand partnerships that reflect serious cultural momentum — Toronto Blue Jays, Toronto Maple Leafs, Toronto Argonauts, and the NBA, including presenting partnership of the 2026 NBA Playoffs in Canada. myRocky is a platform reshaping how Canadians think about their health.

Highlights

Founded in 2021, headquartered in Toronto, Ontario

350,000+ Canadians served across all 10 provinces

Vertically integrated: owns both myRocky Clinic and myRocky Pharmacy (OCP-accredited, Mississauga)

LegitScript-certified

Treatments across weight management, sexual health, hair loss, mental health, and smoking cessation

Official partner: Toronto Blue Jays, Toronto Maple Leafs, Toronto Argonauts, and the NBA

Presenting partner of the 2026 NBA Playoffs in Canada

Featured in Bloomberg, Globe and Mail, Global News,



Yahoo Finance, and the Canadian Business Journal

French-language consults available; Quebec-licensed providers on staff

About the Role myRocky is scaling its paid acquisition efforts and looking for a Performance Marketing Manager to take hands‑on ownership of campaign strategy, execution, and optimization. Reporting to the VP of Marketing, this person will manage paid media across Meta and TikTok, with opportunities to explore additional channels as the business grows.

The initial focus will be on growing myRocky’s weight management offering, including GLP‑1 treatment programs. You’ll develop campaigns that connect with the right audience, improve customer acquisition efficiency, and turn meaningful advertising investment into sustainable growth.

This is a hands‑on role for someone who is comfortable working directly in ad accounts, making budget decisions, interpreting attribution data, and translating performance insights into transparent creative briefs. You’ll have dedicated creative support and work closely with a technically experienced marketing leader, with the autonomy to own day‑to‑day performance.

Own the day‑to‑day strategy, execution, and optimization of paid acquisition campaigns across Meta and TikTok

Build acquisition plans aligned with patient growth, revenue, and customer acquisition cost targets





Lead campaign setup, audience testing, budget allocation, bidding, and ongoing account management

Prioritize growth within weight management while supporting acquisition across other treatment categories

Identify opportunities to scale successful campaigns while maintaining acquisition efficiency

Evaluate opportunities across additional platforms, including AppLovin and potentially Google, as the channel mix evolves

Build a structured testing roadmap across audiences, creative concepts, messaging, formats, and landing page experiences

Monitor campaign performance and make timely decisions about where to increase, reduce, or reallocate spend

Diagnose performance changes and translate findings into transparent next steps

Partner with the broader marketing team to identify friction between ad engagement and patient conversion

Document learnings and build repeatable approaches to testing and scaling

Work closely with a dedicated creative resource to develop and iterate performance‑focused advertising

Write clear briefs grounded in customer insights, campaign data, and platform‑specific best practices

Partner with the Head of Brand to ensure messaging and creative remain consistent with myRocky’s positioning

Develop messaging that resonates with women aged 30–60, a key audience for the weight management offering

Use creative performance insights to guide new concepts, refresh assets, and address ad fatigue

Coordinate with lifecycle marketing to create a consistent experience from initial interest through conversion

Attribution & Performance Analytics

Evaluate acquisition across a longer consideration wi

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