Architect SaaS growth at raisin as Vice President of Go-To-Market, leading revenue strategy from Toronto in a hybrid or remote role. Reporting to the CEO, this builder will create a contemporary, scalable GTM system for the next growth stage. The work spans positioning, customer segments, acquisition channels, partnerships, and product-led growth. Close collaboration with Client Success, Product Marketing, and R&D; will support full-funnel alignment and predictable revenue growth. Key Responsibilities:

Define the PLG, sales-led, partnership, or hybrid GTM motion Refine ideal customer profiles, segments, positioning, and messaging Build inbound and outbound pipeline generation programs Develop partnerships, ecosystem plays, and distribution opportunities Implement reporting, systems,



processes, and scalable playbooks Requirements:

Eight to ten or more years in SaaS or technology revenue roles Experience scaling GTM functions in early or growth-stage companies Record of exceeding revenue targets in senior leadership capacities Experience with sales processes, forecasting, pipeline, and performance discipline Hands-on outbound, automation, AI tools, or RevOps experience Lead raisin’s SaaS revenue engine through GTM architecture, partnerships, pipeline creation, and data-driven operational discipline.

📌 Vice President SaaS Go-To-Market (Winnipeg)
🏢 The Leadership Agency
📍 Winnipeg