Digital Extremes is seeking a strategic and highly collaborative

Product Marketing Manager (Strategist) to help drive the global campaign strategies for Warframe and Soulframe. Working hand-in-hand with the Marketing Director, you will act as a master craftsman of strategic frameworks, messaging and consumer positioning to shape the campaign visions that map directly to our business goals. You will bring leadership experience to elevate the Product Marketing team's strategic capabilities, inspiring PMMs and setting the benchmark for future campaigns.

This role requires an agile strategic lead who balances high-level positioning with hands-on campaign execution, remaining quick on their feet and ready to jump directly into campaigns to maintain quality and keep momentum moving. You possess a solid creative vision, excellent organizational skills, and the confidence to chime in and guide cross-functional teams in a fast-paced environment. Because we operate in a community-first, dev-driven ecosystem, you will work hand-in-hand with our development and community teams - often located miles or countries away - to ensure marketing aligns perfectly with game development. You will foster a culture of open listening across departments while leveraging market data and player insights to build impactful campaigns that truly resonate with our players.

RESPONSIBILITIES

Help establish campaign frameworks, messaging, and positioning, building the strategic "sandbox" that guides and inspires cross-functional planning and execution.

Mentor Product Marketing team members into stronger strategic thinkers, ensuring high-level vision is reflected in daily campaign execution.

Develop, plan,



and drive impactful marketing campaigns that grow our games andour brand - leading with strong strategic reasoning while managing hands-on project management and resource allocation.

Collaborate closely with development and community teams to honor their creative vision in our marketing. Mastering the products' lore, gameplay, and brand boundaries to maximize promotional impact.

Work closely with advertising, web, and stats teams to incorporate ever-evolving analytics into our marketing process. Gather market data to measure effectiveness of marketing activities and report marketing progress and ROI to other departments/teams

Ensure all marketing copy, web content, advertising assets, and community materials meet high brand expectations and align with strategic goals. You will assist with creative production and copywriting/editing to maintain absolute brand consistency across all player touchpoints while ensuring on-time delivery.

You may manage external relationships with creative agencies, vendors, and regional partners to bring high-caliber campaigns to life.

Monitor key trends in the industry space and provide analysis as needed, i.e. analyze consumer research and business data to intelligently guide strategies and marketing investment

Other responsibilities as assigned.

REQUIREMENTS

Bachelor’s Degree in Business, Marketing or Related Field Required





Masters of Business Administration (MBA)

3+ Years of Video Game Marketing Experience Specifically with Free-to-Play, Live-service and Online Games

Proven experience leading and managing a team

Deep familiarity with live-service ecosystems. Passion for and knowledge of Warframe is highly preferred.

Extremely detail-oriented, quality-focused and driven to consistently meet tight deadlines

Empathy-driven lead who listens actively, values diverse perspectives, and builds open, collaborative environments

Ability to think at a 10,000-foot strategic level with the Director of Marketing, but equally agile enough to jump into day-to-day project management and execution.

Deep understanding of gamer culture, community sentiment, and how to translate player data into compelling strategies.

Strong understanding of positioning, brand, and promotional strategies

Capable of developing an end-to-end, go-to-market plan for a global release across all platforms, including mobile

Ability to effectively navigate a dynamic, fast-paced environment with constant change and ambiguity

Strong organizational and project management skills

Strong communication (verbal and written) and interpersonal skills

Highly organized and capable of managing multiple moving parts across two major game IPs simultaneously.

PREFERRED EXTRAS

Avid gamer, Warframe fan a plus

Knowledge of JIRA, Asana, Basecamp, Trello and Slack

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experien

📌 Product Marketing Manager (Winnipeg)
🏢 Digital Extremes
📍 Winnipeg