Lead integrated marketing campaigns for Manulife Group Perks in Toronto, using data, analytics, and digital strategy in a hybrid setting. As Marketing Manager, you will drive member engagement and product utilization across the Group Benefits portfolio. You will translate complex benefit information into clear communications, manage campaigns, and collaborate across MarTech, Product, Distribution, Analytics, and Technology teams. The role supports member understanding, satisfaction, and self-service behaviours. Key Responsibilities:
Develop data-driven marketing strategies and integrated plans Manage omnichannel campaigns, timelines, priorities, and KPIs Guide creative teams and agency partners Evaluate performance through reporting frameworks and insights Present recommendations to senior stakeholders and partners Requirements:
Degree in marketing, communications, media, or related field Eight to ten or more years of marketing experience Digital marketing strategy and campaign leadership experience Strong analytical, writing, and editing abilities MarTech tools and Microsoft Office proficiency Apply strategic thinking, campaign leadership, and analytics expertise to strengthen member engagement at Manulife Group Benefits.