As the Senior Manager of Lifecycle Marketing, you will own Dropbox's lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement

You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time

This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives

You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams

Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution

The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions

The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs

Own Dropbox's lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption

Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes

Build and manage a portfolio of lifecycle programs using customer behavior, product usage,



segmentation, triggers, and personalization to improve adoption, retention, and revenue

Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams

Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact

Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale

Benefits

On-site fitness and meditation classes

Commuter subsidies

Medical, dental, and vision coverage

We offer a generous company contribution toward individual medical, dental, and vision insurance coverage, including contributions toward dependent premiums

Start building a successful 401K retirement plan with our dollar for dollar contribution match, up to $1,500 per quarter to a maximum of $6,000 per calendar year

Keep sharing and collaborating with friends and family even when you're not at work with free Dropbox space for your whole crew





Take the vacation you've always dreamed of with up to four consecutive weeks of paid time off

Celebrate common holidays without your paycheck taking the hit with 11 company paid holidays

Each Dropboxer has access to 32 hours of paid volunteer time off each year that they can use to support the causes close to their hearts

We regularly offer panels and seminars featuring the best minds in tech, talent, diversity, and beyond that any Dropboxer can attend from the comfort of their home

No two Dropboxers are the same, and their advantages shouldn't be either. Our Perks allowance empowers employees to customize their benefits in line with what really matters to them

10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business

Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation

Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams

Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions

Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue

Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements

Experience leading lifecycle marketing in a product-

📌 Senior Manager of Lifecycle Marketing (Winnipeg)
🏢 Dropbox
📍 Winnipeg