Lead B2B SaaS marketing strategy remotely from Montreal or Toronto, combining demand generation with product marketing and pipeline growth. This Head of Marketing role builds and scales marketing for a growing healthcare technology organization. You will own strategy while executing across brand positioning, content, digital marketing, and go-to-market initiatives. Collaboration spans Sales, Customer Success, Product, and executive leadership across Canada and the United States. Key Responsibilities:

Develop campaigns generating qualified enterprise and mid-market pipeline Own brand messaging, positioning, and go-to-market strategy Lead launches for technology, AI capabilities, and platform releases Partner with Sales on enablement, win rates,



and account-based marketing Establish dashboards measuring conversion, pipeline contribution, and marketing ROI Requirements:

Experience leading B2B SaaS marketing in growth-stage organizations Experience across demand generation, product marketing, and digital marketing Strong writing and storytelling skills translating technology into customer value Hands-on CRM, automation, analytics, and AI-enabled marketing tools experience Team-oriented leadership across Sales, Product, and Customer Success Shape healthcare SaaS growth through demand generation, product marketing, pipeline strategy, and hands-on team leadership.

📌 B SaaS Marketing Leader (Winnipeg)
🏢 PR Girl Manifesto
📍 Winnipeg