Shape Asana’s voice for Marketing and Operations audiences from Vancouver, using persona research, positioning, and campaign strategy. Work in an office-centric hybrid schedule. As a Senior Product Marketing Manager, you will own audience strategy and messaging for Marketing and Operations leaders and practitioners. You will study workflows, tooling budgets, KPIs, and evaluation criteria. Your work will connect buyer insights with content, enablement, and acquisition campaigns. Key Responsibilities:

Own audience strategy, messaging, and positioning for Marketing and Operations buyers Develop persona expertise across workflows, budgets, KPIs, and evaluation criteria Create narratives, web copy, whitepapers, demos,



and presentations Translate Agentic Work Management into persona-specific value propositions Build enablement tools and net-recent acquisition campaigns Requirements:

Product marketing experience within an enterprise SaaS organization Deep persona-driven positioning experience for Marketing or Operations audiences Familiarity with work management, marketing technology, or operations software Strong storytelling, communication, analytical, and collaboration skills Curiosity about AI tools and emerging technologies Bring audience marketing, AI storytelling, and cross-functional campaign expertise to Asana’s Marketing and Operations product marketing team.

📌 Senior Product Marketing Manager Asana (Winnipeg)
🏢 Asana
📍 Winnipeg