Own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, and monetization while leading a team of lifecycle marketers. As Senior Manager of Lifecycle Marketing, you will set strategy, manage the roadmap, and guide programs across Dropbox’s global customer base. You will connect customer communication, product usage, segmentation, personalization, and experimentation to improve adoption, retention, expansion, and revenue. The role partners across Product Growth, Product Marketing, Data Science, and Marketing Operations. Key Responsibilities:

Own lifecycle strategy and roadmap across customer stages Lead, coach, and develop lifecycle marketing team members Build programs using behavior, triggers, segmentation, and personalization Establish experimentation, measurement,



prioritization, and governance Partner across product, marketing, data, and operations teams Requirements:

10+ years across lifecycle, CRM, retention, or growth marketing Deep customer segmentation, behavioral trigger, and personalization experience Significant experience hiring, coaching, and leading teams Robust CRM, customer data, orchestration, and measurement fluency Experience with Iterable or comparable enterprise platforms Lead Dropbox lifecycle marketing through customer strategy, team leadership, experimentation, and scalable growth programs.

📌 Senior Lifecycle Marketing Leader (Winnipeg)
🏢 Dropbox
📍 Winnipeg