Shape Xero’s Canadian communications from Toronto in a hybrid six-month contract, using earned media, customer storytelling, and social channels. As Marketing Communications Manager for Canada, you will translate regional priorities and global campaigns into explicit narratives. You will connect with small businesses, accountants, and bookkeepers through content, thought leadership, customer communications, and media. Reporting to the Head of Marketing, Canada, you will coordinate with sales, customer success, product marketing, and global brand teams. Key Responsibilities:

Establish communications rhythms across earned, customer, thought leadership, and social channels Create Canadian messaging, pitches, Q&As;, and thought leadership Build customer stories, testimonials,



and advocacy opportunities Manage agency workflows and track campaign performance Requirements:

Hands-on communications or marketing campaign experience Exceptional writing and editing skills Agency management experience through execution and measurement Judgment handling sensitive issues and protecting brand trust Project management experience in matrixed global environments Bring Canadian storytelling, agency management, and campaign expertise to strengthen Xero’s regional profile and customer connection.

📌 Canadian Marketing Communications Manager (Winnipeg)
🏢 Go Fractional
📍 Winnipeg