About The Role The Manager, Vendor Relations plays a critical role in translating merchandising and commercial strategy into mutually beneficial supplier partnerships and trade programming for SNDL’s Cannabis Retail segment, supporting 120+ stores across the Value Buds and Spirit Leaf banners.

Work Location Toronto Corporate Office

About The Role The Manager, Vendor Relations plays a critical role in translating merchandising and commercial strategy into mutually beneficial supplier partnerships and trade programming for SNDL’s Cannabis Retail segment, supporting 120+ stores across the Value Buds and Spirit Leaf banners.

Reporting to the Senior Director, Category Strategy, you’ll act as the day-to-day relationship lead for 50+ suppliers, managing all aspects of the vendor partnership lifecycle with a focus on driving overall retail revenue and margin growth.

Candidates based our of SNDL's Toronto (49 Spadina Ave) or Edmonton (17220 Stony Plain Rd) offices on a hybrid basis are strongly preferred. Exceptional candidates working remotely from Ontario, Alberta, or British Columbia may also be considered.

Vendor relationship management

Act as the primary relationship lead for 50+ vendors, managing all aspects of the partnership lifecycle including onboarding, business reviews, commercial negotiations, billing, collections, and issue resolution

Lead the identification, sourcing, and set up of new suppliers to address assortment gaps and evolving customer needs, including the negotiation of commercial agreements (e.g., master supply agreements, data program agreements)

Analyze retail, category, and vendor performance data to develop insight-driven business reviews, and vendor-facing data products (e.g., dashboards,



data program deliverables)

Manage data program billing activities, including preparing invoices, ensuring timely payment from vendors, and investigating discrepancies

Vendor governance

Partner with key vendors to continuously refine joint business plans, including through regular touchpoints (e.g., monthly reviews, biannual top-to-tops)

Design and continuously improve vendor engagement processes, governance frameworks, planning cycles, and performance review cadences to create a consistent and scalable partnership model

Develop reporting, scorecards, and business reviews that measure vendor performance and identify growth opportunities

Centralized merchandising support

Design and execute centralized merchandising processes and initiatives, stitching together disparate category plans into cohesive execution

Provide representation for the Merchandising team to ensure seamless execution of in-store and digital merchandising and promotions initiatives

Across all the above, partner closely with Category Management, Merchandising Operations, Retail Planning & Analytics, Supply Chain, Store Support, Store Operations, Marketing, Loyalty, Business Technology, and Finance

Qualifications

5-8 years of experience in retail merchandising / category management, trade marketing, commercial management, or a related role





Experience working in a fast-paced retail and/or consumer goods environment. Bonus points if you have experience working in cannabis

Proven experience managing external partnerships, negotiating commercial agreements, and influencing senior stakeholders

Proven experience building and refining scalable merchandising processes

Exceptional analytical skills with the ability to turn large amounts of disparate data into clear, actionable insights. Advanced proficiency in Excel with experience working with large datasets, financial analysis, and performance reporting is required. Bonus points if you have experience working with PowerBI

Strong financial acumen with a solid understanding of retail KPIs, metrics, and mechanics

High attention to detail, strong communication skills, and the ability to manage multiple priorities

What Makes SNDL a Excellent Place To Grow

Competitive compensation including performance-based bonuses and annual salary reviews.

Comprehensive health and dental benefits, including a Healthcare Spending Account.

Three weeks of paid vacation with annual rollover.

Flexible, hybrid work arrangements to support work-life balance.

Recognition and rewards programs that celebrate individual and team achievements.

Employee & Family Assistance Program (EFAP) with mental health, financial, and family support.

Employee perks and discounts program, offering savings across fitness, wellness, lifestyle, retail, and everyday services

We are grateful for the interest in this role from all candidates, however, we will be contacting only those that are selected for next steps in the hiring process.

Our

📌 Manager, Vendor Relations (Winnipeg)
🏢 SNDL
📍 Winnipeg