Shape Asana’s messaging for CIOs and IT Operations leaders through audience strategy, technically credible content, and sales enablement. Work across product marketing, sales, and product.As a Senior Product Marketing Manager, you will own positioning for IT, digital transformation, and CIO audiences. You will translate AI adoption, tool consolidation, governance, and modernization trends into narratives and campaigns. The role reports to the Director of Product Marketing, Audience Marketing.Key Responsibilities:
Own audience strategy, messaging, and positioning for IT personasMap buyer workflows, evaluation criteria, budgets, and decision rolesCreate POVs, solution narratives, demos, briefings, and whitepapersEquip sales with discovery guides, battlecards,



and customer proofShape campaigns that generate net-current pipelineRequirements:
7+ years in product marketing, audience marketing, or GTMEnterprise software experience and deep technical buyer understandingAbility to explain technical and AI concepts clearlyField-tested storytelling, writing, and campaign experienceData-driven research, presentation, and editing skillsBring IT audience expertise, technical storytelling, and strategic product marketing leadership to Asana’s growth efforts.
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📌 Senior It Audience Product Marketing Manager (Winnipeg)
🏢 Asana
📍 Winnipeg