With over 80 years serving the automotive, body shop, agricultural, fleet, and industrial markets, Auto Electric Service Ltd. is Saskatchewan’s largest locally owned and operated automotive parts warehouse. We have stores in Regina, Emerald Park, Yorkton, Estevan, and Weyburn, with two service departments in Regina. We pride ourselves on building long-term relationships with our customers, offering high-quality products, and supporting both retail and wholesale markets. We are currently seeking a agile, results-driven Outside Territory Sales Representative to join our team, based out of our Regina location. This is a career-focused role for someone who is self-motivated, sales-minded, and passionate about providing excellent customer service.

As an Outside Territory Sales Representative, you will be the primary point of contact for customers in your assigned territory, maintaining existing relationships and generating new business. You will leverage your product and service knowledge to promote sales, provide exceptional customer support, and drive revenue growth. Develop and execute sales strategies to meet or exceed territory sales targets

Maintain rapport with current customers and serve as the primary business contact

Promote flyers, sell sheets, training programs, and sample products to encourage sales

Prepare and deliver sales proposals and create orders as needed

Monitor market trends and competitor activities to identify business opportunities





Collect cores, returns, and payments from customers when required

Maintain accurate records of sales activities, customer interactions, and inventory minimums using CRM software

Attend meetings, training sessions, and industry events in-person and online

Deliver parts and materials to customers during sales calls as needed

Strong interpersonal and communication skills for building and maintaining customer relationships

Automotive, industrial, agricultural, or paint knowledge/experience is an asset

Proven sales experience; territory or outside sales experience preferred

Proficiency with CRM systems and Microsoft Office Suite

Willingness to travel frequently within the assigned territory

At Auto Electric Service Ltd. and Mainline Fleet Service, our people are the key to our success. We offer a supportive, team-focused workplace where employees feel valued, respected, and part of a long-standing local legacy.

Competitive salary with performance-based bonuses

Comprehensive health and dental coverage

Life and disability insurance

Company pension plan

Flexible scheduling for work-life balance

Paid time off and holiday pay

Training and development opportunities

If you take pride in your work and enjoy being part of a trusted local company, we’d love to hear from you. Apply today to become a valued member of the Auto Electric Service Ltd. team.

📌 Sales Specialist Retail F/H (Regina)
🏢 Auto Electric Service
📍 Regina