Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Develop measurement frameworks to define, track and optimize digital experiences

Contribute to the development of new applications for our teams and our customers, from gathering requirements to producing dashboards, through the use of visualization tools (i.e. Tableau, Power BI or equivalent software)

Analyze customer digital analytics data to gain insight into profiles, segments and their behavior

Perform assessments, develop strategies, and deliver roadmaps to help clients understand their current digital analytics capabilities and opportunities to evolve

Deploy digital analytics platforms (Adobe Analytics, Google Analytics 360, etc.) across digital properties including web, mobile and apps

Develop measurement strategies and perform analysis for Client reporting

Deliver clear technical documentation and conduct knowledge transfer to client teams

Manage and deploy tagging for digital analytics, paid media, and 3rd party applications

Minimum of 3+ years of experience in digital analytics data collection, implementation, integration, and reporting

Minimum of 3+ years of experience using, implementing, and/or customizing digital analytics and tag management solutions (e.g., Passionate about data,



analytics and technology with desire to stay well-versed in technical understanding

English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Bonus Points If:

Technical understanding of how digital analytics and tag management solutions are deployed

Ability to complete complex tag deployment within tools like Adobe Launch, Tealium, and Google Tag Manager

Ability to analyze, interpret, and visualize complex data from online and offline sources to provided meaning and recommendations for optimization

Understanding of data collection and aggregation requirements for marketing activation.

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired as set forth below. Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core,



optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.

Your personal dreams and ambitions are just as significant to us; Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world.

📌 Digital technologies specialist (Toronto)
🏢 Accenture
📍 Toronto