Overview Reporting to the Director of Social Media & Communications, this role will be responsible for content publishing for Northland Properties and our associated hospitality brands, including Sandman Hotel Group, The Sutton Place Hotels, Chop Steakhouse & Bar, Moxies, Denny’s Canada, The Tavern Collective, Bar One, Signature Restaurants and Shark Club, as well as overseeing community management, research, influencer management and sponsorship. This role also participates in content creation, copywriting, analytics, and digital marketing strategy.

If you have a passion for social media, are a natural born storyteller, exhibit great creativity, are extremely organized and meticulous, and are looking for a role where you can learn and grow with multiple different and exciting brands, we are looking for you too! We are searching for up and coming marketing professionals who are hospitable at heart and want to engage with our guests digitally.

You love that every day is different and exciting and you have an innate desire to authentically connect with our guests online and offline. You are excited about content creation and sharing a vision, and you challenge the status quo and are up to date and hungry to improve on what we did yesterday.

Managing organic content for multiple brands on our social media channels to drive brand awareness, engagement, and sales for our restaurants.

- Work with a social calendar to curate social content that represents our brand pillars and business objectives, maximizing engagement and sales.
- Participate in brainstorming and create supplemental content and strategy for all other brands when time permits.
- Assisting with logistics and executing integrated marketing campaigns across social media channels to drive brand awareness, engagement and sales.
- When content is required,



pulling trends and ideas for execution of campaigns and shoots, planning shoots from beginning to end with Operations teams, and working with the strategy provided.
- Create UGC photo, video, and story content for the brands including photography, videography, copywriting, and graphics.
- Work collaboratively with brand marketing colleagues, graphic designers, content creators, and photographers to ensure additional relevant content is produced as planned and created uniquely for social channels.
- Develop and calendarize social content for brands that represents our brand pillars and business objectives, maximizing engagement and sales.
- Working with our Social Media Specialist to understand areas of prospect for copy and creative and making relevant changes for future calendars.
- Assisting with analyzing social marketing data (followers, engagement, views, campaign results, conversion rates, etc.) to help shape future social media strategies.
- Takes initiative to develop new and exciting ideas to present to the brands for campaign and evergreen content and takes these to completion for each brand using internal and external resources.
- Coordinates photo and video shoots, provide feedback to ambassadors.

Post-secondary education in communications, marketing, or a related discipline.

- You have 2+ years of relevant social media, content marketing, brand, photography, or communications experience.
- You have a great personality and are energetic and excited about working with emerging media platforms.
- These attributes are important to you, and they are at your core.
- You have a working knowledge of current social media tools and strategies in order to execute a successful social media campaign.
- Located in Vancouver, with a hybrid work environment, 4 days in office, as per Northland Properties current remote work policy.

📌 REMOTE WORK - Social Media Coordinator (Vancouver)
🏢 Northland Properties
📍 Vancouver