At Blume, we're on a mission to create a kinder wellness world. We believe in the magic ofeveryday wellness rituals and how small changes can bring big impact.Blume is an omnichannel brand, found everywhere from Amazon to local specialtyretailers, Walmart shelves, and Costco warehouses. We're small but mighty, with bigambitions and an agile, entrepreneurial team building a category-defining wellnessbrand across Canada and the U.S. Today, Blume is available in over 6,000 retailers andcontinues to scale rapidly across both digital and retail channels while building abest-in-class community that leads with heart.Role OverviewAs Blume's Content Creator & Social Media Strategist, you'll be in the content, making thecontent, and deciding when it goes live. You're our in-house creator with a strategist'sbrain: on camera as a natural, brand-aligned personality, filming and editing most of ourorganic content yourself, and owning the content calendar across every channel.This role is part creative, part strategist, part analyst. You'll partner with our partnerships,paid, retail, and brand teams so everything works together, and build systems that helpus scale without losing the human touch that makes Blume special.Key ResponsibilitiesCreateBe on camera regularly as a Blume personality: product demos, rituals, trends, behind the scenes, retail visits, pranks, and eventsConcept, film, edit, design, and write short-form content for Instagram, TikTok, and moreOwn and evolve Blume's social voice so content feels distinctive and native to each platformBrief photographers, videographers, and designers when a project needs more than a phonePlanBuild and own the content calendar, including inbound requests from across the businessPlan content around our pillars: product launches, retailer support, brand activations, kindness, and brand storytellingRun a repurposing strategy and keep an organized,



searchable asset libraryGrowOwn organic social strategy plus views, engagement, and follower growth KPIs across Instagram, TikTok, and LinkedInTest formats, hooks, and platform features, and spot trends and competitor moves earlyLead social boosting and sparking with our paid teamDeliver monthly reporting that turns data into clear next stepsCommunityBuild organic community through proactive engagement, DMs, and commentmanagementManage brand collaborations, giveaways, and outreachSupport creator, UGC, and brand partnership recruitment and relationshipsQualifications3+ years creating content and managing organic social for a brand (Instagram,TikTok, LinkedIn), with proven community and engagement growthComfortable and natural on camera. You've been the face of a brand account or built your own following, and we can see it in your workHands-on filming, editing, design, and copywriting skills (CapCut, Adobe, Canva, or similar)Experience owning a content calendar and juggling requests across paid, partnerships, email, and marketing teamsData-driven: you look at what's working and change what you make nextA real feel for digital culture, plus the drive to move fast, solve problems, and bring ideas to the tableNice to HaveBackground in CPG, wellness, beauty, or lifestyle brandsExperience with Dash Social, Sprout, or similar toolsA track record of launching products or campaigns and measuring their impact,including retail or experientialCompensation: $65,000 to $85,000 annuallyAnnual Performance Bonus ProgramComprehensive health advantages package, including medical, dental, life, long-term disability and vision coverage3 weeks of paid vacation1 additional Personal Day1 additional Kind Day for VolunteerismFlexible work hours and hybrid teamEducation & Training SupportRRSP Matching Benefit after 1 Year of EmploymentOpportunity to join Employee Stock Option Program after 1 Year of EmploymentMonthly Child Care Reimbursement Benefit after 1 Year of Employment

📌 Content Creator & Social Media Strategist (Vancouver)
🏢 Blume
📍 Vancouver