The Director of Content is responsible for owning Emburse’s content strategy and editorial function end-to-end — blogs, case studies, whitepapers, analyst-informed reports, and thought leadership — connecting every piece of content to pipeline and campaign outcomes, not just publishing volumeThis individual will manage a Content Writer, partner closely with Multimedia on video, and build the editorial framework behind Emburse’s Expense Intelligence narrativeAs a key marketing leader, the Director of Content will work in tight coordination with the Social/Demand Gen team so content strategy actively shapes what goes out on social, without owning social executionThey will manage the agency relationships that extend the function’s production capacity, govern the use of AI-assisted drafting workflows, and build the measurement framework that connects content to pipeline — reporting content performance and strategy to Brand Marketing leadership on a quarterly basisOwn the content strategy and editorial calendar across blogs, case studies, whitepapers, analyst reports, and thought leadership, aligned to active GTM campaigns and Emburse’s Expense Intelligence brand narrativeOwn content-to-campaign mapping, targeting 80–90%+ of content tied to active GTM campaigns rather than produced in isolationMaintain a standing collaboration cadence with the Social/Demand Gen team so content strategy directly informs social content and campaign amplification, without owning social executionPartner with PR & AR, Product Marketing, and Demand Gen to ensure content has advance visibility into campaigns, launches, and announcementsManage and develop the Content Writer, providing editorial direction, review,



and craft coachingManage agency and contractor relationships supporting content production, including briefing, governance, and quality controlOversee AI-assisted drafting workflows, keeping human editorial judgment firmly in the loopOwn the AEO/GEO content strategy, structuring content for LLM-driven discovery (Chat GPT, Perplexity, Gemini) alongside traditional SEOBuild and maintain a content measurement framework connecting performance to pipeline and MQA influence, not just traffic or engagementDeliver a quarterly content strategy and performance readout to Brand Marketing leadershipCollaborate with the Multimedia Creator to integrate video into the content strategy, including case studies, testimonials, and explainer contentEnsure all content reflects Emburse’s brand voice and messaging framework across every format and channelBenefitsFlexible spending accountsGenerous paid time off for every employee and flexible work schedulesPaid leave for new parentsVolunteering opportunitiesHealth savings accounts (HSA)Medical, dental, vision, disability and life insurance plansGenerous match to pre- or post-tax retirement savings accountsFinancial planning servicesProgram in partnership with e Cornell to grow their knowledge and their careersDelicious supply of snacks and beveragesQuarterly outings and Friday get-togethers to build a solid community at workPreferred:



Master’s in Marketing, Communications, or a related fieldRequired: Bachelor’s degreeRequired: 7-10 years of proven experience in B2 B content marketing or content strategy, ideally in Saa S, fintech, or financial services, including 3+ years leading content strategy or managing writers and agenciesExperience managing external agencies or freelance contributors, including contract oversight and quality governancePreferred: Experience building or scaling a content function from the ground up, including AEO/GEO content strategy for LLM-driven discoverySEO & AEO/GEO Fluency: Strong grounding in SEO, plus working knowledge of emerging AEO/GEO practices for LLM-driven content discoveryExcellent Communication: Strong verbal, written, and presentation skills for leadership readouts and cross-functional alignmentStrategic Content Leadership: Proven ability to build and scale an editorial function connected to demand generation and pipeline outcomesLeadership & Team Development: Ability to manage and grow a direct report, plus manage external agency relationshipsTravel Flexibility: Willingness to travel occasionally (0-10%) for team, agency, or company eventsMeasurement & Analytics: Ability to build a content measurement framework connecting content to pipeline and MQA influenceCross-Functional Collaboration: Comfortable shaping the work of an adjacent team (Social) without a reporting line into itEditorial Craft: Excellent writing and editing skills across executive-level and technical B2 B contentAI-Assisted Workflow Governance: Experience building or governing AI-assisted content workflows with strong human editorial judgment#J-18808-Ljbffr

📌 Director Of Content Marketing (Toronto)
🏢 Emburse
📍 Toronto