Build direct media activation expertise at WPP Media through campaign operations, marketplace intelligence, and exact investment management. Develop hands-on experience across online and offline channels.
As an Associate, Direct Activation, you will support media strategies throughout the investment lifecycle. Your work spans proposals, negotiations, buying, activation, optimization, measurement, and reconciliation. You will collaborate with media partners, Planning, and Ad Operations teams while learning how Broadcast, Digital Display and Video, CTV and OLV, OOH, Print, and emerging platforms operate.
Key Responsibilities: Gather marketplace intelligence and evaluate media investment prospects
Translate approved strategies into accurate media buys
Coordinate buy entry, insertion orders,



and trafficking
Monitor delivery, document changes, and identify campaign issues
Maintain budgets, trackers, and campaign documentation
Requirements: Interest in offline and digital direct media
Comfort working with budgets, numbers, and data
Solid mathematical and analytical skills
Exceptional organization and attention to detail
College or university education is an asset
Bring curiosity, analytical thinking, and organized execution to direct activation across WPP Media's evolving investment landscape.
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📌 Direct Activation Media Associate Ontario
🏢 wppmedia
📍 Ontario