Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private clients, commercial banking, treasury, and retail banking.IntroductionRobertson is seeking a skilled Marketing Manager II to join our client in support of an existing vacancy.Contract Period18 months with potential to extendPay RateStarting form $48 per hourLocationToronto, ONLocation TypeHybridBusiness HoursMonday-Friday, Core business hoursJob ResponsibilitiesLead the development of data-driven marketing strategies and integrated plans that support business goalsWork closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendationsDevelop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomesLead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teamsProject manages multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are metGuide internal and external creative teams (including agency partners) to develop creative marketing concepts, campaigns, and digital assetsPartner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impactPresent results, key insights,



and recommendations to senior stakeholders and cross-functional partnersChampion best practices in digital marketingIdentify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutionsExperience & Qualification RequirementsUniversity or college degree in marketing required8-10+ years of marketing experienceStrong understanding of digital media, content strategy, and online marketing best practicesStrong analytical skills with the ability to measure and optimize campaigns using insights and dataExperience with A/B testing, campaign optimization, and performance metricsExceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narrativesExperience with MarTech tools (e.G., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, Power BI)Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.G., Workfront, Smartsheet)Experience in Group Benefits, healthcare, or related industries is highly valuedDiversity and InclusionRobertson & the clients we represent, value diversity and are committed to creating an inclusive workplace.Background ScreeningBackground screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.Recruitment ProcessWe use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.

📌 Marketing Manager Ii (Toronto)
🏢 RobertsonLtd.
📍 Toronto