Drive integrated campaigns using CRM automation and email marketing at Variety, working fully in office in Scarborough, Ontario. Support growth and engagement.

Reporting to the Director, Brand & Communications, this specialist develops, coordinates, and executes campaigns across organizational priorities. The work spans acquisition, conversion, retention, renewal, and re-engagement. You will collaborate with Membership, Programs, Fitness, Fundraising, and other teams while tracking performance and producing marketing content.

Key Responsibilities:
Plan integrated campaigns for membership, programs, fitness, facilities, and events
Build, test, schedule, and report email and automated communications
Coordinate campaigns across digital, print, social, website, and onsite channels
Track engagement, inquiries, conversions, registrations,



retention, and attributable revenue
Write and proofread promotional and campaign content

Requirements:
Degree, diploma, or equivalent relevant marketing experience
Approximately three to five years of hands-on campaign experience
Experience with CRM, email marketing, segmentation, and automation tools
Robust writing, editing, proofreading, and quality assurance skills
Proficiency in Canva, Microsoft 365, analytics, and campaign reporting

Bring campaign management, marketing automation, analytical judgment, and careful communication to Variety’s growth and engagement priorities.

📌 Marketing Campaign Specialist Growth Engagement Toronto
🏢 Variety Village
📍 Toronto