30 Oct
|
Arc'teryx
|
Canada
Lead global brand strategies as Arc'teryx's VP of Global Brand Marketing, driving innovation and collaboration in North Vancouver with a hybrid work model. Shape the brand’s identity and connect with outdoor communities across diverse markets.As the VP, Global Brand Marketing at Arc'teryx, you will lead a agile team responsible for enhancing brand reputation and crafting impactful narratives. You will collaborate closely with Product Design and Marketing teams to establish and execute the global brand strategy. Your expertise in strategic positioning will help foster alignment among internal and external stakeholders.Key Responsibilities:
Drive vision and leadership for brand managers
Oversee global GTM process and key gates
Collaborate with cross-functional teams effectively
Leverage market insights to inform strategies
Develop creative brand campaigns across channelsRequirements:
15+ years in global brand leadership
Proven track record in executing multi-year strategies
Solid business acumen in complex environments
Exceptional leadership and communication skills
Deep understanding of outdoor industry dynamicsElevate Arc'teryx's brand through strategic storytelling and creative innovation.#J-18808-Ljbffr
📌 Vp Global Brand Marketing At Arc'teryx Vancouver (Canada)
🏢 Arc'teryx
📍 Canada