30 Oct
|
Fullscript
|
Canada
Drive Fullscript’s healthcare growth through paid media leadership, advanced analytics, and testing across search, social, and programmatic channels.
This senior marketing position oversees paid digital strategy for a platform serving healthcare providers and patients. You will guide agency execution, manage a substantial budget, and mentor junior team members while collaborating with marketing, creative, and data teams. The work emphasizes qualified providers, revenue, incrementality, and productive campaign performance.
Key Responsibilities:
- Oversee paid media planning and execution for customer acquisition
- Use incrementality testing and offline conversion tracking
- Evaluate emerging channels, including CTV and LinkedIn
- Mentor team members and coordinate external partners
- Improve reporting, automation, and creative iteration processes
Requirements:
- Seven or more years of paid digital campaign management
- Knowledge of United States and Canadian healthcare advertising
- Experience managing five million dollars or more annually
- Exceptional analytical skills with large data sets
- Experience with budgeting, invoicing, and margin management
Bring healthcare advertising knowledge, performance measurement expertise, and strategic leadership to Fullscript’s paid growth programs.
📌 Performance Marketing Lead Healthcare (Canada)
🏢 Fullscript
📍 Canada