About the Role

Our client, a vibrant and growing beauty brand, is seeking a creative and results-driven Senior Beauty Copywriter & Content Strategist to lead their content initiatives. This position operates on a hybrid model, allowing for remote work combined with essential on-site collaboration at their offices in Kimberley. You will be responsible for crafting compelling narratives across all brand touchpoints, developing and executing a comprehensive content strategy, and ensuring brand voice consistency. The ideal candidate possesses a deep passion for beauty, exceptional writing skills, and a strategic mindset to engage target audiences and drive brand growth. Your work will directly influence brand perception and customer engagement within the Northern Cape market.

Key Responsibilities

- Develop and execute a holistic content strategy across website, social media, email marketing, blog, and advertising campaigns.
- Write engaging, persuasive, and on-brand copy for product descriptions, website pages, social media posts, ad creatives, and email newsletters.
- Craft compelling brand stories and narratives that resonate with the target audience.
- Lead the creation of editorial calendars, ensuring a consistent flow of high‑quality content.
- Collaborate with marketing, design, and product teams to translate brand objectives into creative content solutions.
- Optimize content for SEO and user engagement to drive organic traffic and conversions.
- Manage and mentor junior copywriters or content creators as the team grows.




- Conduct competitive content analysis and stay abreast of industry trends and best practices.
- Ensure brand voice, tone, and style guide are consistently applied across all communications.
- Oversee the editing and proofreading process to maintain exceptional quality standards for all content produced for the Kimberley audience.

Requirements

- Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- Minimum of 5 years of experience in copywriting and content strategy, with a strong focus on the beauty or wellness industry.
- Proven portfolio showcasing exceptional writing skills across various platforms.
- Deep understanding of beauty trends, terminology, and consumer behavior.
- Expertise in SEO best practices and content optimization techniques.
- Strong strategic thinking and ability to develop comprehensive content plans.
- Excellent communication, collaboration, and project management skills.
- Experience with content management systems (CMS) and social media management tools.
- Ability to work effectively in a hybrid environment, balancing independent remote work with team collaboration.
- Creative mindset with a keen eye for detail and accuracy relevant to the Northern Cape market.

Advantages

- Competitive salary and potential for performance-based incentives.
- Hybrid work model providing flexibility and work-life balance.
- Opportunity to shape the brand voice and content strategy for a growing beauty company.
- Collaborative and creative work environment.
- Employee discounts on beauty products.
- Contribute to brand storytelling and customer engagement in Kimberley.

📌 Senior Beauty Copywriter (Kimberley)
🏢 Placements24
📍 Kimberley