Own event marketing strategy and activation at NIQ, combining B2B program management, strong writing, and hands-on execution across North America.

As Associate Manager, Events and Field Marketing, you will develop programs that engage customers and prospects. You will define audiences, messaging, experiences, and commercial outcomes. The work includes email, landing page, social promotion, sales outreach, and performance reporting.

Key Responsibilities:

- Develop event marketing plans for target audiences and outcomes
- Write invitations, promotional emails, and follow-up communications
- Build emails and landing pages for event promotion
- Coordinate lead capture, qualification, routing, and follow-up
- Report engagement, lead quality, and pipeline contribution

Requirements:

- Bachelor's degree or equivalent practical experience
- Three or more years of relevant B2B marketing experience
- Experience executing programs within agreed priorities and resources
- Solid writing and hands-on email-building experience
- Ability to manage overlapping timelines and stakeholders

Apply your event strategy, field marketing, writing, and performance analysis skills to customer programs at NIQ.

📌 Associate Manager Event Marketing (Toronto)
🏢 NielsenIQ
📍 Toronto