Lead Fusion Protein’s digital growth from Laval, Quebec, with paid media, organic social, lifecycle marketing, and AI-assisted workflows in a hybrid setting.

Turning Point Brands Canada seeks a Digital Marketing Lead reporting to the Director, E-Commerce & Digital Marketing. You will build the brand’s digital engine across campaigns, creators, email, SMS, analytics, and automation. The role focuses primarily on Fusion while contributing within TPB Canada’s broader digital team.

Key Responsibilities:
Own paid campaigns across Meta, Google, TikTok, Reddit, and YouTube
Develop ROI-focused strategy and improve paid-funnel conversion
Execute organic social, creator seeding, influencer, and UGC direction
Manage email, SMS, segmentation, targeting, and retention initiatives




Track channels, run tests, and automate reporting with AI workflows

Requirements:
Four or more years in digital, growth, or e-commerce marketing
Hands-on paid digital and organic social experience
Experience with Meta Ads Manager, Google Ads, GA4, Klaviyo, and Shopify
Understanding of conversion, funnels, performance metrics, and lifecycle campaigns
Skilled French and English proficiency strongly preferred

Own Fusion Protein’s paid media, social, lifecycle, performance, and AI marketing systems as its digital presence expands.

📌 Digital Marketing Lead Fusion Protein Laval (Canada)
🏢 Turning Point Brands Canada
📍 Canada