Senior Product Marketing Manager, Marketing & Operations Audiences

The Asana Product Marketing team fuels business growth and builds a brand customers love by creating campaigns and content to attract new accounts and inspire current ones to grow with us . We're looking for a Senior Product Marketing Manager to join our Solutions and Audience Marketing team in Vancouver to own how Asana shows up to Marketing and Operations leaders and practitioners . In this role, you will go deep on these buyers and their daily workflows, turning that knowledge into messaging, field-enablement assets, and net-new acquisition campaigns that expand our pipeline . You will also own the narrative for innovative capabilities like Agentic Work Management, partnering close ly with Core PMM, Product, and Sales teams .

This role is based in our Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you do and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements .

What you'll achieve

- Own the audience strategy, messaging, and positioning for Marketing and Operations buyers, aligning audience narratives with Asana's broader company positioning and revenue goals .
- Develop deep subject matter expertise on target buyer personas, uncovering insights into their workflows, team structures, tooling budgets, KPIs, and software evaluation criteria .
- Create compelling content across the entire buyer journey, ranging from core narratives and web copy to whitepapers, product demos, and customer-facing presentations .




- Partner cross-functionally with Core PMM and Product teams to translate Agentic Work Management capabilities (including prebuilt AI Teammates and no-code automations) into clear, persona-specific value propositions .
- Equip sales and customer-facing teams with high-impact enablement tools, such as competitive battlecards, discovery guides, customer proof points, and pitch decks .
- Collaborate closely with the Campaigns team to architect and execute new-logo acquisition campaigns that generate net-new qualified pipeline .
- Partner across the organization to identify customer champions and showcase stories highlighting how Marketing and Ops teams drive measurable outcomes with Asana .
- Champion the voice of the customer by channeling market insights and buyer feedback directly into product roadmap and positioning decisions .

About you

- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making .
- Proven track record in product marketing, audience marketing, or go-to-market strategy within an enterprise SaaS organization .
- Deep experience developing persona-driven positioning and messaging specifically for marketing or operations decision-makers and practitioners .
- Working familiarity with the work management, marketing technology, or operations software ecosystem, paired with insight into how leaders evaluate AI for workflow coordination, governance, and business impact .




- Skilled storyteller and communicator with a demonstrated ability to turn complex research into actionable sales enablement and pipeline-generating campaigns .
- Analytical mindset with experience combining qualitative feedback and quantitative data to guide strategy, prioritize initiatives, and evaluate performance .
- Strong cooperative skills, comfortable navigating both multi-quarter strategic planning and day-to-day campaign execution across cross-functional teams .

At Asana, we 're committed to building teams that include a variety of backgrou nds, perspectives, and skills, as this is critical to helping us achieve our mission . If you're interested in this role and don't meet every listed requirement, we still encourage you to apply .

What we'll offer

- Our comprehensive compensation package pl ays a big part in how we recognize you for the impact you have on our path to achieving our mission . We believe that compensation should be reflective of the value you create relative to the market value of your role . To ensure pay is fair and not impacted by biases, we're commit ted to lookin g at market value which is why we check ourselves and conduct a yearly pay equity audit .
- For this role, the estimated base salary range is between $137,000 -$160,000 CAD . The actual base salary will var y based on v arious factors, including market and individual qualifications objectively assessed during the interview process . The listed range above is a guideline, and the base salary range for this role may be modified .
- In addition to base salary, your compe nsation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits . If you

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📌 Senior Product Marketing Manager, Marketing & Operations Audiences (Vancouver)
🏢 Asana
📍 Vancouver