At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team. We’re not just building an app—we’re building unstoppable teams. We’re looking for a Senior Product Manager, Growth, to own and scale our customers’ first 30 days with Homebase. You’ll drive the strategy, vision, and execution of onboarding and activation experiences that accelerate time-to-value, maximize engagement, and unlock long-term revenue impact. This is an AI-first, data-rich role: you'll be expected to ship AI features and prove they actually work through rigorous evaluation, not just intuition. These are the key ways you’ll contribute and create impact in this role: Own the end-to-end first 30-day customer experience — defining the product strategy, vision, and roadmap to accelerate onboarding, activation, and early engagement for both business owners and their employees Drive signup-to-activation conversion, reducing drop‑off across the free trial funnel (pre-trial, freemium, and paid conversion stages) Design and optimize self‑serve onboarding flows, in‑product guidance, progress checklists, interactive product tours, and contextual tooltips that drive users to their "aha moment" faster Own and improve key growth metrics, including activation rate, trial‑to‑paid conversion rate, time‑to‑value, and customer acquisition cost (CAC) Run a high‑velocity experimentation program — design A/B tests, analyze results, and iterate rapidly on onboarding and activation hypotheses using behavioral analytics tools (Amplitude, Statsig, etc.)



Partner cross‑functionally with Engineering, Design, Marketing, Sales, and GTM leadership to align PLG initiatives with go‑to‑market motions and current customer revenue goals Collaborate with Marketing and GTM on lifecycle messaging and in‑product nudges that re‑engage users who have gone dark during their trial period The Foundation for Success
- These are the experiences and strengths that will set you up for success in this role: ~Deep familiarity with PLG mechanics: freemium models, self‑serve funnels, trial experiences, and in‑app upgrade flows ~ comfortable building and interpreting funnel reports, activation cohorts, and retention curves without needing a data analyst to do it for you ~ Demonstrated experimentation chops — has designed and shipped A/B tests, understands statistical significance, and can articulate what they learned and changed as a result ~ Data‑driven decision maker — lives in the metrics, can tell the story of a funnel from top to bottom, and knows when to trust data vs. The Homie Way
- These principles guide everything we do—from how we work and make decisions to how we show up for each other. Be Customer Obsessed – Solve problems with empathy and creativity. Master Your Craft – Excellence fuels impact—show up, step up, and make your mark. Comprehensive Healthcare: Medical, dental,



and vision coverage + FSA options Paid Time Off: Flexible PTO + company holidays + designated focus periods Up to 12 weeks of paid parental leave (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Meals provided, commuter benefits, team offsites, and Customer Days That’s why Tuesday and Wednesday are our required in‑office days—a time to move faster as a team, build deeper connections, make better decisions, and build together. Comprehensive medical, dental, and vision for you and your dependents Time Flexibility: Flex time off + company holidays + designated focus periods Maternity/Parental Leave EI top‑up support offered (after 6 months of service) Protection Plans: Life insurance + short/long-term disability coverage Meals provided, team offsites, and Customer Days That’s why Tuesday and Wednesday are our required in‑office days—a time to move faster as a team, build deeper connections, make better decisions, and build together. Belonging at Homebase
- We're committed to fostering a welcoming space where every Homie can be their full self. Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance. Hey, We’re Homebase Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. At Homebase, we celebrate diversity and are proud to be an equal opportunity employer.

📌 Senior Growth Product Manager (Toronto)
🏢 Homebase
📍 Toronto