Build direct media activation expertise at WPP Media through campaign investment, optimization, and measurement in a hybrid working model.

As an Associate, Direct Activation, you will support media strategies across offline and online channels. The work spans marketplace intelligence, negotiations, buying, trafficking, campaign stewardship, analysis, and financial reconciliation. You will collaborate with Planning, Ad Operations, media partners, and technology platforms while developing media investment knowledge.

Key Responsibilities:
Gather marketplace intelligence and evaluate media investment prospects
Translate approved strategies into accurate media buys
Coordinate buy entry, insertion orders, and trafficking
Monitor delivery, document changes,



and support optimization
Maintain budgets, trackers, validations, and campaign analysis

Requirements:
Interest in offline and digital direct media
Comfort working with budgets, numbers, and data
Solid mathematical, analytical, and organizational skills
Excellent time management and attention to detail
Curiosity, collaboration, and confident communication abilities

Develop direct media investment skills through activation, optimization, measurement, and reconciliation with WPP Media’s cooperative teams.

📌 Direct Media Activation Associate Toronto
🏢 WPP Media
📍 Toronto