30 Oct
|
Purolator
|
Winnipeg
30 Oct
Purolator
Winnipeg
Shape Purolator’s enterprise brand strategy in Mississauga through brand architecture, integrated marketing, and measurable performance planning. Office-based work supports cross-functional leadership.As Senior Manager, Brand + Strategy, you will define Purolator’s long-term brand direction and governance. You will lead marketing planning, customer insight, creative excellence, and business transformation. The position oversees the Manager, Marketing Strategy, Planning & Performance and Manager, Brand Marketing.Key Responsibilities:
Own enterprise brand strategy, architecture, governance, and portfolio managementDefine positioning, messaging, narratives, and value propositionsDevelop annual and multi-year integrated marketing strategiesEstablish budgets, KPIs, performance frameworks,
and investment plansCoach marketing leaders and strengthen organizational capabilitiesRequirements:
Bachelor’s degree in marketing, communications, business, commerce, or related fieldTen-plus years in brand strategy, integrated marketing, or strategic planningEnterprise-wide brand strategy and integrated marketing leadership experienceExpertise in brand architecture, portfolio strategy, integration, or namingEnglish proficiency and senior stakeholder influenceBring enterprise brand leadership, integrated planning, and commercial marketing judgment to Purolator’s next phase of growth.
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📌 Senior Manager Enterprise Brand Strategy Winnipeg
🏢 Purolator
📍 Winnipeg