Shape Private Brand engagement for Giant Tiger in a hybrid Ottawa Home Office role, using activation planning and customer insights.As Manager, Private Brand Engagement, you will connect product priorities with Go-to-Market planning and marketing execution. You will develop product stories, coordinate internal initiatives, and assess activation effectiveness. The role supports understanding of Giant Value products, positioning, and everyday-low-price principles across Team Tiger.Key Responsibilities:
Develop Private Brand activation plans aligned with product prioritiesDefine engagement activities and execution requirementsTranslate product attributes into transparent product storiesCoordinate internal Giant Value engagement initiativesMonitor customer, behaviour,



and store participation insightsRequirements:
Post-secondary education in business, marketing, communications, or related fieldsFive or more years in brand management or related workExperience translating insights into messaging, plans, and guidelinesUnderstanding of retail merchandising and customer purchase behaviourStrong analytical, communication, and organizational skillsBring brand management, retail merchandising, and analytical expertise to strengthen Giant Tiger product awareness and customer engagement.
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📌 Private Brand Engagement Manager Riviere Des Prairies—pointe Aux Trembles (Riviere-des-Prairies—Pointe-aux-Trembles)
🏢 Giant Tiger
📍 Riviere-des-Prairies—Pointe-aux-Trembles