CA$72.50 hourly
Full-time
Location: Olds, Alberta or remote working available
Job purpose The Director of Sales & Marketing is responsible for leading ProAll's commercial strategy, driving sustainable revenue growth, profitability, market share expansion, and customer retention. This position provides leadership to the Sales and Marketing teams and is accountable for developing and executing strategic growth initiatives, strengthening dealer and distribution networks, expanding into new markets, and ensuring alignment between commercial activities and corporate objectives.
Duties and responsibilities Develop and execute annual and multi-year commercial growth strategies aligned with company objectives.
Drive revenue growth, market share expansion, and profitability across all assigned territories.
Provide solid leadership and coaching to develop a high-performing commercial organization.
Establish challenging yet achievable sales objectives for direct sales personnel and distribution partners while ensuring business continuity.
Develop and execute improvement plans for underperforming regions with a focus on sustainable growth and profitability.
Oversee branding, marketing, lead generation, trade shows and customer engagement initiatives.
Ensure CRM utilization, pipeline management, and forecasting accuracy across the organization.
Lead the development of sales targets, budgets and forecasts.
Partner with Product Development, Engineering and Operations to influence product roadmaps based on market feedback.
Continuously monitor competitor activity, pricing trends and market developments.
Participate and lead an effective S&OP; process supporting operational planning and profitability.




Develop dealer and distribution networks and strengthen customer relationships.
Lead recruitment, coaching, succession planning and talent development.
Ensure compliance with company safety policies and procedures.
Perform other duties as assigned.
Ensure all TMs are following all safety rules and best practices.
Actively participate and maintain positive team environment.
Perform all other duties as assigned and light duty tasks when assigned
Qualifications Minimum 10 years leadership experience in sales, marketing or commercial leadership.
Demonstrated success leading multi-regional or international sales organizations.
Strong financial acumen including forecasting, budgeting, pricing strategy and P&L; management.
Experience managing dealer and distribution networks within capital equipment industries.
Excellent communication, presentation and leadership skills.
Working conditions This is a hybrid remote position working a minimum of 40 hours per week.Full time position generally between the hours of 7:00am – 5:00pmHours may vary as required
Significant international travel required
Frequent customer interactions and interruptions
Physical requirements Walking on cement floors
Periods of sitting at a desk and working on a computer
May stand for long periods of time
Ground and air travel for varying amounts of time
Metrics Meet or exceed duties, responsibilities and qualifications.
Safety Support and adhere to all company health and safety policies, programs and procedures.
Communicate and promote health and safety awareness to all employees
Ensure all OH&S; legislative requirements are being met and up to date best practices are being used

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