Build lifecycle programs at Zen Educate in Vancouver, using customer behaviour insights and marketing automation through a hybrid work model.
As a Lifecycle Marketing Specialist, you will create communication journeys for educators and schools. You will connect marketing, product, operations, commercial teams, and data to improve activation, engagement, and retention. This full-time role suits candidates with two to three years of relevant experience.
Key Responsibilities: Design and optimise programs across email, SMS, and in-app banners
Create journeys improving activation, engagement, and retention
Build CRM campaigns, segments, and compelling copy
Define metrics, analyse results, and improve programs
Share performance updates with senior leadership
Requirements: Two to three years in lifecycle, CRM, or automation marketing
Hands-on Customer.io, Braze, HubSpot, Iterable, or similar experience
Experience using Excel or Google Sheets
Experience using ChatGPT, Claude, or similar AI tools
Transparent stakeholder communication and customer behaviour thinking
Bring lifecycle marketing, experimentation, customer insight, and automation skills to Zen Educate’s Vancouver team.

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📌 Lifecycle Marketing Specialist Vancouver (British Columbia)
🏢 Zen Educate
📍 British Columbia