Lead programmatic performance through DSP expertise and analytical optimization at Omd, with office work required at least three days weekly.

As Senior Manager Programmatic, you will manage client campaign performance across media and buying technologies. The work includes segmentation, bidding, targeting, platforms, data usage, and downstream funnel optimization. You will translate client goals and KPIs into activation strategies while supporting account plans and marketing solutions.

Key Responsibilities:

- Manage day-to-day performance of client programmatic campaigns
- Develop segmentation and optimization strategies against performance objectives
- Mine campaign and user data for growth opportunities
- Communicate format, screen, and platform performance to clients




- Develop annual best practices supporting incremental business growth

Requirements:

- Mastery of DSPs, DMPs, ad servers, and manual exchanges
- Highly analytical and quantitatively driven performance approach
- Technical understanding of Omnicom planning, activation, and measurement tools
- Ability to make data-based arguments for client data access
- Ability to develop people and team management skills

Apply programmatic buying, data analysis, and client strategy expertise to strengthen performance and growth at Omd.

📌 Senior Programmatic Performance Manager (Canada)
🏢 Adelphi Group
📍 Canada