Lead ProAll’s commercial strategy through sales leadership and market expansion from Olds, Alberta or remotely. Drive growth across assigned territories.

The Director of Sales and Marketing leads ProAll’s Sales and Marketing teams. This full time position develops commercial strategies, strengthens dealer networks, expands markets, and aligns commercial activities with corporate objectives. It requires leadership experience, financial acumen, and international sales expertise.

Key Responsibilities:

- Develop annual and multi-year commercial growth strategies
- Drive revenue, market share, and profitability across territories
- Lead and coach the commercial organization
- Oversee branding, marketing, lead generation, and trade shows




- Strengthen dealer networks and customer relationships

Requirements:

- Minimum 10 years sales, marketing, or commercial leadership experience
- Success leading multi-regional or international sales organizations
- Financial acumen in forecasting, budgeting, pricing, and P&L; management
- Dealer network experience within capital equipment industries
- Significant international travel availability

Bring commercial leadership, financial expertise, and dealer network experience to ProAll’s growth strategy and customer relationships.

📌 Director of Sales and Marketing (Canada)
🏢 VON
📍 Canada