Founded in 2021, Octav is a financial analytics platform specializing in portfolio tracking for DeFi positions. We help protocols, DAOs, treasuries, and hedge funds monitor and analyze their on-chain portfolios, delivering clear, actionable insights. Our mission is to empower organizations to make informed financial decisions by providing the most accurate source of Web3 financial data. Backed by $7M in venture funding, we are building the future of on-chain financial analytics.

We are seeking an experienced Freelance Growth Marketing Strategist.This role is ideal for a versatile growth marketer who can combine strategy and execution across areas including SEO, AI se

Key Responsibilities:
Email Marketing Execution and Strategy

Work closely with the Senior Marketing Manager to plan, create, and execute B2B email marketing campaigns , ensuring high engagement and conversion rates.

Optimize email workflows, segmentation, and messaging to align with Octav's B2B audience and broader marketing goals.

Monitor campaign performance metrics, analyze results, and provide actionable insights for improvement.

Build Strategic Partnerships

Identify and engage with complementary brands, industry leaders, and influencers in the Web3 and DeFi sectors.

Collaborate on co-marketing initiatives to expand Octav's reach and generate current leads.

Develop and maintain strong relationships with key stakeholders to foster long‑term partnerships that support our marketing objectives.

Engage and Grow the Community

Plan and execute community-focused initiatives, such as webinars, virtual events, and Q&A; sessions,



to engage industry professionals.

Partner with the Social Media Manager to cross-promote email campaigns and partnership content across social channels.

Act as the community's voice, gathering feedback to inform email content and overall marketing strategies.

Collaborate on Integrated Campaigns

Work alongside the Senior Marketing Manager to align partnerships, email marketing, and community engagement efforts with overarching B2B marketing strategies.

Regularly report on the success of email campaigns and partnership-driven initiatives, recommending improvements to maximize impact.

Requirements:

Email Marketing Expertise: 2+ years of experience in planning and executing B2B email marketing campaigns, with a strong focus on driving engagement and lead generation.

Partnership Development: Experience in building and managing relationships with external partners, ideally in the Web3, crypto, or DeFi space.

Community Engagement: A track record of organizing and executing virtual events or community initiatives.

Data-Driven: Strong analytical skills to measure and improve campaign performance including SEO, with experience using tools like HubSpot, Gainsight, or similar platforms.

Relationship Builder: A natural communicator with a talent for establishing and nurturing professional partnerships.

Collaborative Team Player: Ability to work effectively with cross-functional teams and adapt to a fast-paced environment.

Passion for Web3: A deep understanding of the Web3 and DeFi ecosystem, with a desire to contribute to its growth and development.

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