Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Senior Associate

Job Description & Summary

At PwC, our people in brand management, marketing and sales collaborate to develop and execute strategic initiatives that support growth, strengthen our brand and create meaningful client experiences. They use market insight, thought leadership, digital marketing, integrated campaigns and sales enablement to connect PwC’s capabilities with the needs of clients and prospects.

As a Senior Associate, Marketing, you will support the delivery of integrated B2B marketing programs that advance PwC Canada’s business priorities. Working with colleagues across Marketing, Sales and the business, you will help translate business objectives and client insights into well-executed activities that build awareness, deepen engagement and contribute to growth.

The Opportunity

As a Marketing Senior Associate, unlock your potential and embrace the chance to drive menaingful outcomes that’ll elevate your career. Your role will include, but isn’t limited to:

- Support the Marketing Manager in translating business priorities, client needs and market insights into clear marketing plans and activities
- Coordinate and deliver integrated B2B campaigns across content, digital, social media, events, sponsorships, public relations and sales enablement
- Manage day-to-day campaign execution, including briefs, workplans, timelines, approvals, budgets, risks and dependencies
- Collaborate with colleagues across Marketing, Sales and business teams to deliver coordinated programs and a consistent PwC brand experience




- Develop and adapt campaign content, messaging and sales-enablement materials for priority audiences and channels
- Coordinate internal contributors, agencies and vendors, providing clear direction and following through to ensure high-quality, timely delivery
- Use marketing, client and performance data to track results, prepare reports and recommend practical improvements
- Apply marketing technology, automation and AI-enabled tools responsibly to improve quality, efficiency, personalization and client experience
- Maintain strong attention to brand, quality, risk and independence requirements throughout planning and execution
- Contribute ideas, share knowledge and support an inclusive, collaborative and high-performing team culture

What You’ll Bring

Your skills, knowledge, and experiences are what set you apart. Here’s what we look for:

- Experience coordinating and delivering B2B marketing campaigns, ideally in a complex, matrixed or skilled-services environment
- Working knowledge of B2B buyer journeys, audience segmentation, content marketing, digital channels, demand generation and sales enablement
- Strong project-management and organizational skills, with the ability to manage multiple priorities, stakeholders and deadlines




- Ability to build collaborative relationships, communicate clearly and work effectively across teams and levels of the organization
- Strong written and verbal communication skills, with sound judgement and the ability to make complex ideas clear, concise and relevant
- Analytical curiosity and experience using marketing data and performance measures to draw insights and improve results
- Working knowledge of digital marketing platforms, CRM and marketing automation tools; experience using AI-enabled tools responsibly is an asset
- A proactive, client-focused approach, with attention to detail, adaptability, resilience and a commitment to inclusion and continuous improvement

This newly created role reflects our commitment to growth and delivering distinctive value for our clients and stakeholders.

The salary range for this position is $54,000 - $90,100. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

Why you’ll love PwC

We’re

📌 Marketing Senior Associate (Canada)
🏢 PwC
📍 Canada