Drive integrated digital marketing for TechInsights customer segments in Ottawa, using analytics and multichannel campaign expertise in office. Turn semiconductor intelligence into demand.

As a Segment Marketing Manager, you will own full-year plans for assigned segments and create measurable lead generation programs. You will work with segment leaders, technical product managers, sales, and marketing colleagues. The work spans Salesforce, marketing automation, email, social media, paid advertising, events, and PR.

Key Responsibilities:

- Develop integrated marketing plans for assigned customer segments
- Build campaigns across email, social, paid media, events, and PR
- Match business content to plans and address content gaps
- Track leads, databases, and campaign performance using available tools




- Improve results through testing, reporting, and sales follow-up

Requirements:

- Bachelor’s degree in Marketing, Communications, or related field
- Four to five years of B2B or segment marketing experience
- Salesforce and marketing automation tools familiarity
- Hands-on multichannel campaign experience with measurable lead generation
- Analytical, communicative, independent, and cross-functional working abilities

Apply integrated marketing, Salesforce, and analytical campaign skills to grow qualified leads for TechInsights’ semiconductor segments.

📌 B Segment Marketing Manager (Canada)
🏢 Tech Insights
📍 Canada