Lead digital product strategy for CFIB’s member experience through roadmap ownership, analytics, and hybrid work from any Canadian regional office. Shape products serving small businesses.
As Digital Product Manager, Member Experience, you will lead CFIB’s Member Portal, mobile app, and member-facing digital experiences. You will translate member needs and organizational priorities into strategies, roadmaps, backlogs, and actionable plans. Your work will improve self-service, engagement, discoverability, and member value.
Key Responsibilities: Develop product vision, roadmap, and backlog for digital experiences
Prioritize initiatives using member value, business impact, and effort
Write user stories and acceptance criteria through release
Analyze member journeys, feedback, research,



testing, and analytics
Monitor performance indicators and report member outcomes regularly
Requirements: Four or more years in digital product management
Experience managing roadmaps, backlogs, and mobile app products
Knowledge of CRM, authenticated platforms, APIs, and integrations
Solid stakeholder management and communication skills
Experience using analytics, research, and testing
Bring product leadership, member journey expertise, and analytics experience to CFIB’s hybrid digital product team across Canada.

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📌 Digital Product Manager Member Experience (Manitoba)
🏢 Canadian Federation of Independent Business
📍 Manitoba