Own Salesforce, HubSpot, and revenue reporting at Directive as a remote-first Senior Marketing Operations Manager for B2B SaaS clients.
This senior role leads the systems supporting Marketing and Sales. You will manage CRM architecture, lead routing, attribution, reporting, and the marketing technology stack. Working cross-functionally with sales, executive leadership, and finance, you will set strategy while building workflows and processes directly. The role requires five-plus years in marketing operations, revenue operations, or comparable B2B go-to-market systems work.
Key Responsibilities: Own Salesforce and HubSpot architecture, fields, workflows, and synchronization
Manage lead routing, scheduling, attribution, and offline conversion tracking
Report funnel performance, pacing, conversion rates, and year-over-year context




Protect data integrity through deduplication, validation, enrichment, and governance
Manage email programs, MarTech vendors, budgets, campaigns, and documentation
Requirements: Five-plus years building or rebuilding marketing operations functions
Advanced Salesforce administration and deep HubSpot experience
Hands-on LeanData and Chili Piper routing experience
Strong attribution, funnel reporting, and pacing-model skills
Confident executive communication and independent work from home
Bring CRM architecture, attribution, reporting, and hands-on systems ownership to Directive’s remote-first marketing operations team.

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📌 Senior Marketing Operations Manager (Ontario)
🏢 Directive
📍 Ontario