Lead brand strategy remotely across Canada, translating audience insight and data into transparent recommendations, creative briefs, and strategic narratives.
The Director, Integrated Strategy supports a VP or senior strategy lead across assigned brands and workstreams. This hands-on position emphasizes brand strategy delivery while coordinating strategic integration. You will develop positioning inputs, value propositions, messaging, and creative strategy using research, proprietary data, cultural context, and customer understanding.
Key Responsibilities: Develop audience insights, positioning, narratives, messaging, and creative strategy
Translate research and data into actionable strategic implications
Lead creative briefs, workshops, and strategic working-session materials
Manage defined brand planning, launch, lifecycle,



and research workstreams
Present recommendations to clients and internal teams
Requirements: Experience developing audience-led brand strategy across assigned workstreams
Ability to synthesize research, data, and customer understanding
Sound judgment managing defined deliverables with increasing autonomy
Ability to coordinate Brand, Medical, OCX, Content, and Analytics inputs
Ability to escalate material trade-offs and unresolved strategic tensions
Apply brand strategy, audience insight, and strategic storytelling to deliver coherent recommendations for assigned GSW workstreams remotely in Canada.

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📌 Director Brand Strategy Remote Canada (Manitoba)
🏢 Syneos Health
📍 Manitoba