The Manager, Marketing & Communications leads E2IP's marketing team and owns how the company presents itself to customers and employees. The role sets the marketing roadmap, leads the enhancement of the E2IP brand, runs organic and targeted campaigns, manages internal communications including The Pulse, and oversees trade shows, events, and marketing operations. Working closely with Sales, the role makes sure marketing activity turns into qualified pipeline.

What You'll Do :

- Develop, lead, and continuously evaluate the Marketing Roadmap so it supports E2IP's strategic growth plans and priority markets in medical, aerospace, defense, and industrial
- Turn business objectives into annual and quarterly marketing plans with clear goals, owners, timelines, and budgets
- Lead, coach, and develop the marketing team through regular one-on-one meetings, clear expectations, and ongoing feedback
- Run the annual performance review process for the team, including goal-setting, mid-year check-ins, self-assessments, and final evaluations
- Monitor team workload and project progress, address bottlenecks and delays early, and approve time off while keeping coverage in place
- Recruit and onboard new team members, and support each person's career development and long-term career growth
- Review and approve campaigns and content produced by the team before publication, using the established approval process

Brand Enhancement

- Lead the enhancement of the E2IP brand, refining visual identity, messaging, and positioning across all markets and product lines
- Make sure all company materials, including presentations, brochures, templates, signage, and digital assets, carry consistent and positive messaging




- Direct the graphic designer on collateral updates and new creative, setting priorities and approving final work
- Develop thought leadership content that reinforces E2IP's position as an expert in printed electronics and HMI
- Maintain brand guidelines and templates, and make them easy for every department to use correctly

Organic & Targeted Campaigns

- Plan and lead organic campaigns across LinkedIn, social media, the websites, and email, including content calendars, editorial planning, and audience growth
- Plan and lead targeted campaigns aimed at priority accounts, industries, and buyer roles, in partnership with Sales and the Strategic Account Managers
- Oversee paid digital campaigns, including Google Ads and LinkedIn advertising, covering campaign structure, creative, budget allocation, and performance optimization
- Oversee lead nurturing programs in Pardot, ensuring proper segmentation, automation flows, and alignment with sales objectives
- Review all web content, landing pages, and digital assets before publication for accuracy, brand alignment, and SEO best practices
- Work with the Digital Pipeline Strategist so that campaign leads are followed up, qualified, and handed to Sales without delay

Internal Communications & The Pulse

- Lead all internal communications on behalf of E2IP, making sure they reflect the company's mission, values,



and brand messaging
- Manage The Pulse in print and digital form, from editorial planning and copywriting to design, publishing, and homepage management
- Plan and run employee campaigns and company‑wide announcements with Talent & Culture and leadership, coordinating English and French versions of all content
- Prepare, edit, and format HR and leadership memos, communication plans, and supporting materials such as TV visuals and printed pieces
- Lead the production of internal training and instructional videos using Synthesia, from content and direction through final review and approval
- Own the internal communication approval workflow and train stakeholders on how to use it

Trade Shows & Events

- Plan and coordinate trade shows, conferences, and external events, including booth logistics, communications, product samples, demonstrators, and vendor management
- Lead pre-event promotion and post-event follow‑up so that leads from each event reach Sales quickly
- Plan and coordinate internal events with Talent & Culture, including communications and logistics
- Measure the return on each event and recommend which shows and conferences E2IP should attend

Marketing Operations, Budget & Compliance

- Build and manage the yearly marketing budget, track spending against plan, and submit expense reports monthly
- Ensure all E2IP trademarks are renewed and maintained in coordination with the legal team, monitoring renewal timelines and managing related documentation
- Oversee the marketing samples inventory so samples are categorized, tracked, and available for internal and customer‑facing needs

📌 Manager Marketing (Canada)
🏢 E2IP Technologies
📍 Canada