Brand Marketing Specialist & Lead Designer

Full-time Permanent Mid-level Senior

Posted 28 Oct 2026

Description

Brand Marketing & Designer

About FMP

FMP is a leading fintech and financial Data-as-a-Service (DaaS) provider, deliver in comprehensive financial market data, company fundamentals, and analytics to investors, developers, financial institutions, and businesses. Through our APIs and datasets, we empower customers to build powerful applications, financial models, and analytical tools.

As FMP continues to grow, we are looking for a creative and strategic Brand Marketing Specialist & Lead Designer to strengthen our brand identity, elevate our digital presence, and improve the FMP customer experience

About the Role

The Brand Marketing & Designer will play a key role in shaping FMP's visual identity and

digital experience. This position combines brand development, marketing design, website

design, and digital product design, with a strong emphasis on creating intuitive, modern,

and visually compelling user experiences.

Working closely with marketing, product, and engineering teams, you will translate

complex financial data and technical products into explicit, engaging, and accessible digital

experiences. The ideal candidate is both creative and analytical, with the ability to develop

a cohesive brand while improving the usability and effectiveness of FMP's digital platforms.

Key Responsibilities

Brand Identity & Visual Design

- Develop and maintain FMP's brand identity, visual standards, and design guidelines across all digital and marketing channels.
- Ensure consistency in typography, colour, imagery, layouts, and visual communication.




- Create high-quality visual assets that communicate FMP's products, services, and value proposition.
- Help strengthen FMP's market positioning through cohesive and recognizable design.

Digital Product & Website Design

- Design intuitive, modern interfaces for FMP's website, dashboards, digital platforms, and customer-facing products.
- Create wireframes, user flows, prototypes, mock-ups, and high-fidelity designs.
- Simplify complex financial information and data-heavy workflows into clear, accessible, and user-friendly experiences.
- Collaborate with developers to ensure designs are implemented accurately.
- Review existing digital experiences and identify opportunities for improvement.

Brand Marketing & Creative

- Design marketing materials for digital campaigns, product launches, and brand initiatives.
- Create landing pages, website graphics, advertisements, social media assets, email visuals, and presentations.
- Translate marketing objectives into compelling creative concepts and visual storytelling.
- Support brand awareness, lead generation, customer engagement, and conversion initiatives.
- Ensure all marketing materials align with FMP's brand identity and business objectives.

Digital Experience Optimization





- Evaluate FMP's website and digital platforms to identify opportunities to improve usability and customer engagement.
- Use customer feedback, analytics, and usability testing to guide design decisions.
- Identify opportunities to simplify workflows and improve how customers discover and use FMP's products.
- Work closely with marketing, product, engineering, and leadership teams to deliver design solutions aligned with business priorities.
- Present design concepts and explain decisions based on user needs and business objectives.
- Manage multiple projects while maintaining high standards and meeting deadlines.
- Explore AI-powered design tools and emerging technologies to improve creative workflows and productivity.

Qualifications & Experience

- 4+ years of experience in brand design, digital design, product design, or a related field.
- A strong portfolio showcasing brand identity, website design, digital interfaces, and user experience improvements.
- Experience designing websites, web applications, dashboards, or data-intensive digital products.
- Robust understanding of user-centred design, usability, information architecture, responsive design, and accessibility.
- Proficiency in Figma, Adobe Creative Suite, or comparable design tools.
- Strong visual design skills, including typography, colour theory, layout, and visual hierarchy.
- Experience developing brand guidelines and maintaining visual consistency across multiple channels.
- Understanding of digital marketing, customer journeys, and website conversion principles.
- Excellent communication, collaboration, organization, and problem-solving skills.

📌 Brand Marketing Specialist (Toronto)
🏢 Financial Modeling Prep
📍 Toronto